In over 6+ years of consulting, I’ve owned brand, social, and influencer strategies for major national clients, leading organic content execution and community management across every campaign. I’ve driven high-profile activations and community engagement for industry leaders—launching Panda Express’ first social roadmap, managing organic social for MrBeast’s #TeamSeas ($30M+ raised), leading the Jack Harlow x KFC campaign (200M+ impressions), and most recently handling community management for Carvel’s Carvelanche promotion. My work also spans marquee influencer partnerships for Moe’s Southwest Grill and Schlotzsky’s, alongside annual social content, community and ambassador programs for brands like Bolthouse Farms, MOD Pizza, Blaze Pizza and the Ad Council.

As Hopdoddy’s sole social media lead, I owned end-to-end strategy across paid and organic content, community management, and 360° influencer campaigns. By executing a video-first content approach and integrating AI-enabled workflows, I scaled total views to 3.9M and boosted brand engagement by 267%. I consistently connected social strategy directly to revenue—delivering a 4.89x Earned Media Value ROI with zero ad spend and nearly tripling featured product sales during major national campaigns.

Co-led end-to-end digital, social, and influencer strategy, spearheading brand content, paid media execution across marketing windows, and agency RFPs. I owned community management, organic strategy, and 360° influencer campaigns—including multicultural activations that grew audience reach by 581% YoY and generated $2M+ in organic Earned Media Value. By integrating creator content into paid ecosystems, I directly drove $8M+ in incremental sales lift while establishing scalable cross-functional processes.

Directed holistic content strategy, copywriting, and community management for Schlotzsky's and Moe's Southwest Grill during a high-stakes corporate rebrand and the onset of the C19 pandemic, maintaining continuous audience engagement and brand stability.

As Social Media Manager at Social Factor, I served as the lead community manager for Facebook US and Facebook Canada, driving daily engagement, issue resolution, and community health for millions of users. I designed and executed end-to-end social strategies for clients including Cisco, J&J Cares, and the Ft. Worth Stockyards Rodeo—aligning campaign KPIs with core business objectives and reporting directly on ROI. Alongside managing guest engagement and sensitive escalations for a global pharmaceutical brand, I produced branded creative assets, established platform guidelines, and earned Spredfast certification to optimize campaign execution and analytics.

As Account Lead & Senior Social Media Manager at BTC Revolutions, I directed multi-platform social strategy, community management, and guest recovery across a client portfolio including Cinnabon, Carvel, McAlister’s Deli, Moe’s Southwest Grill, Schlotzsky’s, Applebee’s, Corner Bakery, Girl Scouts USA, and No Kid Hungry. Over my tenure, I built data-driven KPI frameworks to measure customer acquisition, retention, and brand relevance while shaping brand voice and daily engagement. I also spearheaded high-profile activations—including Applebee’s first creator-led livestream in Times Square and the #BeeAFantographer UGC campaign—while setting new benchmarks for community response and issue resolution across all accounts.

As Torchy’s Tacos’ first Social Media & Digital Content Manager, I architected and executed the brand’s inaugural social strategy—driving a 133% increase in impressions and 38% boost in engagement within six months, alongside sustained YoY growth. I guided the brand through multiple agency RFPs and navigated the digital shift surrounding General Atlantic’s strategic minority investment to scale the Austin-born concept nationally. In addition to pioneering Torchy’s first digital ad program and authoring its foundational Social Media Policy & Playbook, I led digital and PR strategies for 19 store openings (including Minute Maid Park) to expand market penetration and align social initiatives with executive growth goals.

Leading a boutique talent management group redefining representation and career scaling for high-impact creators of color across beauty, lifestyle, food, and culture.

Direct an intentionally curated roster of 9 powerhouse creators, driving a combined social audience of 4.2M+ and 142.6M+ TikTok likes through high-touch strategy, brand partnerships, and cultural positioning.